Our name is how we’re known and recognized, our brand, how we’re differentiated from each other. It represents the unique integrity of our character, the faithfulness of our word, the wisdom of our experience. They that know God’s name put their trust in Him; knowing He’s perfectly reliable – He never forsakes those who seek Him. (Ps 9:10)
Our good name derives its goodness from our behavior, from our actions and how we’re perceived and known by others through them: a good name is rather to be chosen than great riches (Pr 22:1a), for this reflects our personal, practical righteousness in community, and reveals the nature of our souls. How we teat a person’s name reveals how we feel about them; God won’t excuse those who disrespect His name. (Ex 20:7)
When God judges the wicked He puts out their name, extinguishing it eternally. (Ps 9:5) After revealing their wickedness to the universe (Mk 4:22), God blots out the remembrance of evildoers from under Heaven (De 29:29); He deliberately obscures their uniqueness and identity (Ps 34:16), such that we can no longer recount or explain their way (Ps 1:6), how they were each unique in their behavior.
So, in addition to suffering the vengeance of eternal fire (Jud 7), in having their names put out the wicked essentially become indistinguishable from one another; they lose their individual identity. Collectively, they will be held in everlasting contempt (Da 12:2), their carcasses embodying a nameless insanity, an irrational, abhorrent, filthy depravity (Is 66:24), utterly consumed with terrors. (Ps 73:19)
God is perfectly just and upright in putting out the name of the wicked (Ps 9:8), for there’s no benefit in trying to differentiate between them as they exalt themselves against the Holy One. All sin is essentially the creature setting itself apart from the Creator, to seek identity apart from and outside Him. Though there are certainly varying degrees of depravity (Jn 19:11), after it is exposed in judgement, God need not continue to individualize all the terrible nuances and shades of such rebellion as expressed through His enemies – in the end, it’s all one and the same. (Jn 8:44)
How sweet it is that God is going to give each of His elect a new name, which no one else knows but the two of us. (Re 2:17) Our name is our little secret between us and God, our very identity in Him shared only by Him and us. God will thus know us each uniquely, in a way that no one else does, emphasizing our uniqueness to Himself before the universe, and expressing His eternal delight in us. What manner of love God has bestowed upon us! (1Jn 3:1)